From No Conversions to $2k MRR
Filip PanoskiIf your product is “for everyone,” it’s probably converting no one.
That was the harsh truth Justin Jackson faced with one of his early SaaS products.
Until he made one critical shift:
He narrowed the niche.
From No Conversions to $2K MRR
Back in 2018, Justin had built a little tool to help people transcribe and repurpose their audio content.
It was functional, well-designed… and flopped.
The landing page spoke in broad terms – “turn audio into text,” “save time repurposing content,” etc.
But no one knew who it was for.
So he scrapped the messaging, started fresh, and rebuilt the site with a clear positioning:
“A podcast editing assistant for solo creators.”
Now the site spoke directly to one person: a solo podcaster who hated editing.
That one change tripled the conversion rate overnight.
And the product went on to generate $2K MRR in just a few weeks.
Strategy Breakdown: Narrow Your Niche
What changed wasn’t the product – it was the positioning.
When you speak to everyone, no one feels like it's for them.
But when you speak to someone specific?
They feel seen.
Justin didn’t invent anything new. He simply made it clear:
- Who it’s for → Solo podcasters
- Why it matters → Saves hours of editing time
- What it does → Helps edit and repurpose episodes
And with that one move, what used to be a “meh” tool became a must-have solution.
Apply This To Your SaaS
If you’re struggling to get traction, try this today:
- Pick a specific user – Not “creators.” Not “marketers.” Say “email marketers at early-stage B2B SaaS.”
- Rewrite your homepage copy – Make the headline speak directly to them in their language.
- Be narrow – The more niche you go, the less competition you have. You can always expand later.
The riches are in the niches.
Pick one. And speak their language like you built it just for them.
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