32% Increase in Conversions From One Simple Email

Is it possible to increase conversions by 32% with one simple email?

Sounds too simple – but that’s exactly what happened to Daniel Rowles, founder of Target Internet.

Let’s break down the story – and the simple strategy you can steal today:

The One-Sentence Email That Increased Conversions by 32%

When Daniel Rowles launched Target Internet – a SaaS platform for digital marketing training – his signup numbers looked solid.

But conversions? Not so much.

Most free trial users logged in once… then vanished.

He didn’t want to build a 15-part onboarding flow or add complex product tours.

So he tried something simpler.

Two days after someone signed up, he sent this plain-text email:

“Hey – just wondering, what did you hope to get out of the platform when you signed up?”

No links. No buttons. Just a real question from a real person.

And replies poured in.

Now he had context. He knew what they wanted, what they were stuck on, and how to help.

So he replied manually. 1:1. Pointed them to the exact course, demo, or content they needed.

End result?

Trial-to-paid conversion jumped 32% in two weeks.

All from one simple, well-timed email.

Strategy Breakdown: User Activation

What Daniel did here wasn’t just smart messaging – it was smart activation.

User activation is the moment a new user experiences real value for the first time. It’s what turns curiosity into commitment.

Most SaaS founders think that means tooltips, product tours, or behavior-driven checklists.

But it doesn’t have to be complicated.

Sometimes a single, well-timed email is all it takes.

• It prompts reflection – "Why did I sign up?"
• It gives you a chance to steer them toward success and get them activated

When you remove friction and add clarity, more users activate. More users convert.

Apply This To Your SaaS

You can set this up today. Here’s how:

• Send it 1–3 days post-signup – That’s when users are still open to engaging.
• Use plain-text – No branding. Just you.
• Ask about goals – “What were you hoping to get out of [Product]?”
• Reply personally – Link them to what helps them win. Be helpful, not salesy.

If you’re looking for a quick conversion bump – try this today.

Simple wins.

In Partnership With

ActiveCampaign

Activate users with automated and personalized emails to turn signups into customers.